Setup
Analyze Amazon Ads Sponsored Products performance from Claude with Launch Fast MCP.
Amazon Ads Tools let Claude inspect Sponsored Products reporting data that has been connected and synced into Launch Fast. These tools help you understand where ad spend is going, which campaigns and targets are efficient, which search terms are wasting money, and where there may be harvest or optimization opportunities.
Amazon Ads Tools do not change campaigns, bids, budgets, targeting, keywords, or Amazon Ads account settings.
What These Reports Show
Launch Fast MCP includes five Amazon Ads tools.
| Report | What it focuses on |
|---|---|
| Product Performance | Which advertised ASINs or SKUs are getting spend, clicks, orders, sales, ACOS, and ROAS. |
| Targeting Performance | How keywords and product targets perform across campaigns. |
| Search Term Performance | What shoppers actually typed before clicking or buying from ads. |
| Campaign Performance | Campaign-level spend, sales, orders, status, budget type, ACOS, and ROAS. |
| Ads Diagnostics | Cross-report findings such as wasted spend, harvest opportunities, and inventory pressure. |
Together, these reports help answer broader account questions.
| Question | Where to start |
|---|---|
| Which campaigns are spending the most? | Campaign Performance |
| Which products are ads driving sales for? | Product Performance |
| Which targets or keywords are efficient? | Targeting Performance |
| Which shopper search terms convert? | Search Term Performance |
| Where am I spending without sales? | Ads Diagnostics or Search Term Performance |
| Which search terms should be harvested? | Search Term Performance and Ads Diagnostics |
| Which advertised products may have inventory pressure? | Ads Diagnostics with Inventory follow-up |
| Which parts of the account deserve manual review? | Campaign Performance, then Diagnostics |
How To Use These Reports
Use the Ads tools to move from broad account review to specific diagnosis.
Review Campaigns
Start with Campaign Performance to see overall spend, sales, ACOS, ROAS, and campaign status.
Review Advertised Products
Use Product Performance to see which advertised ASINs or SKUs are driving results.
Review Targets
Use Targeting Performance to inspect keywords, product targets, match types, and targeting expressions.
Review Shopper Search Terms
Use Search Term Performance to understand what shoppers actually searched.
Run Diagnostics
Use Ads Diagnostics to summarize waste, harvest opportunities, and inventory pressure.
The best results usually come from asking Claude to compare multiple reports instead of reading one table in isolation.
Important Metrics
| Metric | Meaning |
|---|---|
| Spend | Ad cost during the selected period. |
| Sales | Attributed ad sales during the selected period or attribution window. |
| Orders | Orders attributed to ads. |
| Clicks | Number of ad clicks. |
| Impressions | Number of times ads were shown. |
| ACOS | Advertising cost of sales. Lower is usually better, but acceptable ACOS depends on margin and strategy. |
| ROAS | Return on ad spend. Higher is usually better. |
| CPC | Cost per click, when available. |
| CTR | Click-through rate, when available. |
| Conversion rate | Share of clicks that become orders, when available. |
High ACOS may be acceptable for launch or ranking campaigns, while low ACOS may still be bad if volume is too small.
Prerequisites
Before Claude can use Amazon Ads tools, you need the right Launch Fast and Amazon Ads setup.
| Requirement | Why it matters |
|---|---|
| Active Launch Fast account with MCP access | Required for Claude to call Launch Fast MCP tools. |
| Connected Amazon Ads account | Required for Sponsored Products reporting. |
| Synced Sponsored Products data | Claude can only analyze data Launch Fast has imported. |
| Matching date range | Queries outside synced data may return empty results. |
| Correct profile or account filters | Useful when multiple ads profiles or marketplaces are connected. |
Connect Amazon Ads
Connect Amazon Ads in Launch Fast.
Open Launch Fast Settings
Open Launch Fast, go to Settings, then open Authentication.
Connect Amazon Ads
Connect or reauthorize Amazon Ads.
Complete Authorization
Finish the Amazon authorization flow in the browser and return to Launch Fast.
Wait For Sync
Wait for Sponsored Products reporting data to sync.
Shared Filters
Most Amazon Ads tools support similar filters.
| Filter | Use |
|---|---|
date_from, date_to | Set the reporting window. Dates use YYYY-MM-DD. |
connection_id | Narrow to one Launch Fast Amazon Ads connection. |
account_id | Narrow to one Amazon Ads account. |
profile_id | Narrow to one Amazon Ads profile. |
marketplace_code | Narrow by marketplace/profile code. |
campaign_id | Narrow to one campaign. |
campaign_name | Narrow to one campaign by name, where supported. |
asin / advertised_asin | Narrow to one advertised ASIN. |
sku / advertised_sku | Narrow to one advertised SKU. |
limit | Control how many rows are returned. |
sort_by | Sort leaderboard-style reports by spend, sales, ROAS, ACOS, clicks, impressions, or orders. |
If results are empty, remove filters and broaden the date range first.
Read-Only Safety
Amazon Ads tools are read-only.
| They can inspect and summarize | They do not change |
|---|---|
| Sponsored Products campaign, product, target, search term, and diagnostics reporting synced into Launch Fast. | Campaigns, campaign names, bids, budgets, keywords, product targets, match types, negative targeting, enabled/paused status, or Amazon Ads account settings. |
Claude can recommend actions, but the user must make any campaign changes manually in Amazon Ads or another campaign management tool.
Good First Prompts
Broad account review:
Summarize my Sponsored Products performance for the last 30 days. Show spend, sales, ACOS, ROAS, top campaigns, and top advertised products.Waste scan:
Find Sponsored Products campaigns, targets, and search terms with spend but weak sales from the last 30 days.Search term review:
Show shopper search terms that generated sales and terms that spent without sales.Campaign deep dive:
Analyze Amazon Ads campaign 900000001 on April 28, 2026 and show spend, sales, ACOS, and ROAS.Product-level review:
Show advertised products with high spend, weak ROAS, or low inventory risk.Harvest opportunities:
Find converting search terms that may be worth moving into tighter exact-match coverage.Common Empty Result Causes
Empty or thin results may mean no matching synced rows were found.
| Cause | Recovery |
|---|---|
| Amazon Ads is not connected. | Connect Amazon Ads in Settings -> Authentication. |
| Sponsored Products reports have not synced yet. | Wait for reporting sync to finish. |
| Selected date range has no ads data. | Try a broader or more recent date range. |
profile_id or account_id is wrong. | Remove profile/account filters and let Claude inspect available data. |
campaign_id or campaign_name does not match synced records. | Remove campaign filters or search campaigns first. |
| ASIN or SKU was not advertised during the selected period. | Broaden the query or remove product filters. |
| Filters are too narrow. | Remove campaign, product, account, profile, and marketplace filters. |
| Amazon has not made report data available yet. | Wait and retry later. |
Try this recovery prompt:
Try the Amazon Ads summary again for the last 30 days and remove campaign, product, account, profile, and marketplace filters.Suggested Workflow
Start With Campaign Performance
Run Campaign Performance summary.
Review Advertised Products
Review Product Performance top_products.
Review Targets
Review Targeting Performance top_targets.
Review Search Terms
Review Search Term Performance top_search_terms.
Run Diagnostics
Run Ads Diagnostics overview or waste_scan.
Check Inventory Risk
Follow up with Inventory to check stock risk for advertised products.
Check Business Impact
Follow up with Sales and Finance to understand whether ad-driven growth is helping the business.
Act Manually
Make any campaign changes manually after reviewing Claude's recommendations.