Product Performance
Analyze advertised ASIN and SKU performance from Claude with Launch Fast MCP.
Analyze advertised ASIN and SKU performance from Claude with Launch Fast MCP.
Amazon Ads Product Performance helps Claude inspect how individual advertised products perform in Sponsored Products campaigns. It focuses on ASINs and SKUs, showing which products get spend, clicks, orders, sales, ACOS, and ROAS from ads.
Use this report to find products that benefit from ad spend. It identifies efficient advertised products. It also identifies listings, inventory, prices, and campaigns to examine.
In Launch Fast, go to Settings -> Authentication. Connect Amazon Ads. Wait for Sponsored Products report data to sync. Then use this report.
What This Report Shows
Amazon Ads Product Performance is a product-level Sponsored Products report.
| Question | What the report can show |
|---|---|
| Which products get the most spend? | Advertised ASINs or SKUs ranked by spend. |
| Which products generate ad sales? | Products with attributed orders and sales. |
| Which products have weak efficiency? | Products with high ACOS or weak ROAS. |
| Which products get clicks but few orders? | Product-level conversion problems. |
| Which campaigns drive one product? | Campaign breakdown for a selected ASIN or SKU. |
| Which products deserve budget review? | Products that can want more budget, less budget, or investigation. |
| Are advertised products at inventory risk? | Products to compare with Inventory before scaling spend. |
Campaign Performance shows campaigns. Targeting Performance shows keywords and targets. Search Term Performance shows shopper queries. Product Performance shows the advertised products that the ads affect.
How To Use This Report
Use this report to connect ad spend to the products being promoted.
| Pattern | Common interpretation |
|---|---|
| High spend and strong sales | The product can be worth defending or scaling, depending on margin and inventory. |
| High spend and weak sales | The product can have targeting, listing, price, review, or conversion problems. |
| High clicks and low orders | Shoppers are interested enough to click. The product detail page cannot convert. |
| Strong ROAS and low spend | The product can have room for more budget or broader coverage. |
| High ACOS on a launch product | Can be acceptable temporarily if the goal ranks or discovery. |
| High ACOS on a mature product | Review the bid, targeting, listing, and budget. |
Do not read this report in isolation. A product with poor ad efficiency can also have inventory problems, weak organic rank, poor listing conversion, pricing issues, or high fees.
Tool Details
| Field | Value |
|---|---|
| MCP tool | amazon_ads_product_performance_lookup |
| App UI | ui://launchfast/amazon-ads-product-performance |
| Behavior | Read-only |
| Amazon account required | Yes. Amazon Ads connection |
| Best for | Advertised ASIN/SKU review, product-level ad efficiency, spend concentration, campaign breakdowns |
When To Use It
| Use case | What it helps you answer |
|---|---|
| Advertised product review | Which advertised products drive ad spend. |
| Waste scan | Which products have high spend but weak attributed sales. |
| Efficiency comparison | How advertised ASINs or SKUs compare by ACOS, ROAS, clicks, impressions, or orders. |
| Product deep dive | How one advertised ASIN or SKU performed. |
| Campaign mix review | Which campaigns spend against one ASIN or SKU. |
| Optimization triage | Which product listings, prices, targets, inventory, or budgets you must review. |
| Cross-tool comparison | How paid product performance compares with Sales, Inventory, Finance, or Brand Analytics reports. |
What It Returns
| Result area | What Claude can summarize |
|---|---|
| Account summary | Account-level advertised product summary. |
| Daily series | Daily spend, sales, click, and order series. |
| Top products | Top advertised ASINs or SKUs. |
| Product metrics | Product-level spend, sales, ACOS, ROAS, clicks, impressions, and orders. |
| Campaign breakdown | Campaign breakdown for a selected product. |
| Campaign mix | Campaign mix for overall or filtered product performance. |
| Report context | Account, profile, marketplace, and date range context. |
The accurate fields depend on synced Amazon Ads reporting data and the filters used.
Actions
| Action | Use when | Required inputs | Optional inputs |
|---|---|---|---|
summary | You want an overall advertised-product summary with daily series, top products, and top campaigns. | None | date_from, date_to, connection_id, account_id, profile_id, marketplace_code, campaign_id, asin, sku, sort_by, limit |
top_products | You want a ranked ASIN/SKU leaderboard. | None | date_from, date_to, connection_id, account_id, profile_id, marketplace_code, campaign_id, asin, sku, sort_by, limit |
product_detail | You want detailed ad performance for one advertised ASIN or SKU. | asin or sku | date_from, date_to, connection_id, account_id, profile_id, marketplace_code, campaign_id, limit |
campaign_breakdown | You want to see which campaigns drove performance for one ASIN or SKU. | asin or sku | date_from, date_to, connection_id, account_id, profile_id, marketplace_code, campaign_id, limit |
Inputs
| Input | Required | Notes |
|---|---|---|
date_from | No | Inclusive start date in YYYY-MM-DD format. Defaults to a recent window if omitted. |
date_to | No | Inclusive end date in YYYY-MM-DD format. Defaults to today if omitted. |
connection_id | No | Optional Launch Fast Amazon Ads connection filter. |
account_id | No | Optional Amazon Ads account filter. |
profile_id | No | Optional Amazon Ads profile filter. Useful when multiple profiles are connected. |
marketplace_code | No | Optional marketplace or profile code filter, such as US or a marketplace identifier. |
asin | Required for product_detail or campaign_breakdown unless sku is provided | Advertised ASIN to inspect. |
sku | Required for product_detail or campaign_breakdown unless asin is provided | Advertised SKU to inspect. Useful when one ASIN has multiple SKUs. |
campaign_id | No | Optional campaign filter. |
sort_by | No | Sort metric for top_products. Supports spend, sales_7d, roas_7d, acos_7d, clicks, impressions, and orders_7d. Defaults to spend. |
limit | No | Maximum rows to include. Supports 1-100. |
Example Prompts
Advertised product summary:
Summarize my advertised product performance for the last 30 days. Show spend, sales, ACOS, ROAS, and top advertised products.Top products by spend:
Show my top advertised products by spend for the last 30 days.High ACOS products:
Find advertised ASINs with high spend and weak ROAS.Product detail:
Analyze Amazon Ads product performance for ASIN B07HQM6NH8 from April 27 to April 28, 2026.SKU detail:
Show Sponsored Products performance for SKU DEMO-SKU-001 over the last 14 days.Campaign breakdown:
Show which campaigns drove ad spend and sales for ASIN B07HQM6NH8.Inventory follow-up:
Find advertised products with strong spend, then compare them with inventory risk.Business review:
Which advertised products look worth scaling, cutting, or investigating based on spend, sales, ACOS, ROAS, and orders?How To Read The Results
Read this report as product-level ad performance.
| Signal type | Look for |
|---|---|
| Positive signals | Look for strong attributed sales and acceptable ACOS. Find high ROAS with sufficient order volume. Look for steady sales during the report window. Find low ACOS with sufficient inventory. |
| Risk or opportunity signals | Find high spend with low attributed sales. Find many clicks with few orders. Find high ACOS on mature products. Find spend on products with low inventory. Compare product and campaign performance. |
Common Analysis Patterns
Use Claude to turn product ad rows into decisions.
| Pattern | Ask Claude to identify |
|---|---|
| Spend concentration | Which products receive most of the ad budget. |
| Waste scan | Which advertised products spent money without enough sales. |
| Scale candidates | Which products have strong ROAS and enough order volume. |
| Listing issue | Which products get clicks but do not convert. |
| Campaign mix | Which campaigns drive performance for one ASIN. |
| Inventory check | If heavily advertised products are low on stock. |
| Finance follow-up | If high-sales advertised products are profitable after fees. |
Suggested Workflow
Start With Summary
Run summary to understand product-level ad performance.
Find Budget Concentration
Use top_products sorted by spend to find where budget goes.
Compare Efficiency
Use top_products sorted by acos_7d or roas_7d to find efficiency winners and losers.
Inspect One Product
Use product_detail for one ASIN or SKU that needs deeper review.
Review Campaign Mix
Use campaign_breakdown to see which campaigns drive that product's results.
Inspect Targets And Queries
Follow up with Targeting Performance for keywords or targets, then Search Term Performance for shopper queries.
Check Inventory And Margin
Follow up with Inventory before scaling spend, and Finance if strong ad sales can have weak margin.
Common Empty Result Causes
Empty or thin results can mean no matching synced rows were found.
| Cause | Recovery |
|---|---|
| Amazon Ads is not connected. | Connect Amazon Ads in Settings -> Authentication. |
| Sponsored Products reporting has not synced yet. | Wait for reporting sync to finish. |
| Selected date range has no ads data. | Try a broader or more recent date range. |
| ASIN or SKU was not advertised during that period. | Broaden the query or remove product filters. |
campaign_id filter excludes matching rows. | Remove the campaign filter. |
| Profile, account, connection, or marketplace filters are too narrow. | Remove profile_id, account_id, connection_id, and marketplace_code. |
| ASIN/SKU format does not match synced Ads reporting. | Try SKU instead of ASIN, or start from top_products. |
| Amazon has not made report data available yet. | Wait and retry later. |
Try this recovery prompt:
Try Amazon Ads Product Performance again for the last 30 days and remove ASIN, SKU, campaign, account, profile, marketplace, and connection filters.For one product:
Search by SKU instead of ASIN, then show product_detail for the matching advertised product.Safety Notes
Amazon Ads Product Performance is read-only.
| It can inspect | It does not change |
|---|---|
| Synced Sponsored Products product-level reporting for advertised ASINs, SKUs, campaigns, profiles, marketplaces, and date ranges. | Campaigns, enabled/paused status, bids, budgets, keywords, targets, advertised products, Amazon Ads account settings, listings, prices, or inventory. |
Claude can recommend ad optimization ideas. All Amazon Ads changes must be made manually outside this MCP tool.
Limits And Notes
| Area | Note |
|---|---|
| Connection | Requires a connected Amazon Ads account. |
| Rate limit | Amazon Ads reporting tools allow 120 reads/min for each user. |
| Data availability | Results depend on Sponsored Products reporting data synced into Launch Fast. |
| Date format | Dates must use YYYY-MM-DD. |
| Sorting | sort_by applies to leaderboard-style views such as top_products. |
| Result size | Use limit to keep large product lists concise. |
| Interpretation | Product-level ad performance must be interpreted with Sales, Inventory, Finance, and listing context. |