Brand Search Terms Report
Analyze Amazon Brand Analytics search terms and clicked ASINs from Claude with Launch Fast MCP.
Analyze Amazon Brand Analytics search terms and clicked ASINs from Claude with Launch Fast MCP.
Brand Search Terms Intelligence helps Claude inspect marketplace-level Brand Analytics search term data. It shows which search terms are important in a marketplace, which ASINs shoppers click after searching, and where there may be ranking or click-share opportunities.
This report is different from Brand Query Report. Brand Query Report focuses on funnel performance for a specific ASIN. Brand Search Terms Report focuses on marketplace search terms and clicked ASIN behavior across a reporting period.
What This Report Shows
Brand Search Terms Intelligence is a marketplace-period report.
| Question | What the report can show |
|---|---|
| What are the top search terms in a marketplace? | High-importance marketplace search terms for the selected period. |
| Which ASINs are shoppers clicking for a search term? | Clicked-ASIN behavior for one term. |
| Which terms may have opportunity? | Terms with demand, rank, or click-share patterns worth deeper review. |
| Which clicked ASINs appear repeatedly? | Competitor or category ASINs that show up across important terms. |
| Which terms show demand signals? | Search terms worth researching further with Product Research, Keyword Research, or Ads tools. |
| Where might my product have opportunity? | Search behavior that may point to ranking, SEO, or click-share opportunities. |
This is marketplace-level intelligence. Use it to understand broader search behavior and competitive search dynamics, not as a direct performance report for your specific ASIN.
How To Use This Report
Use Brand Search Terms Intelligence to understand search demand and competitor visibility at the marketplace level.
| Report view | Common interpretation |
|---|---|
| Top terms | Shows what shoppers are searching most often in the selected marketplace and period. |
| Term detail | Shows clicked-ASIN behavior for one search term. |
| Clicked ASIN review | Shows which search terms lead shoppers to a specific clicked ASIN. |
| Rank opportunities | Surfaces terms where demand or rank patterns may suggest opportunity. |
| Marketplace-period context | Helps compare what shoppers searched during a month or quarter. |
This report is useful for product research, listing SEO, PPC planning, competitor discovery, and market monitoring.
Tool Details
| Field | Value |
|---|---|
| MCP tool | amazon_brand_search_terms_lookup |
| App UI | ui://launchfast/brand-search-terms |
| Behavior | Read-only |
| Amazon account required | Yes — Seller Central/SP-API connection with Brand Analytics access |
| Best for | Marketplace keyword intelligence, clicked-ASIN analysis, competitor discovery, ranking opportunities |
When To Use It
| Use case | What it helps you answer |
|---|---|
| Marketplace term discovery | Which Amazon search terms matter in a marketplace. |
| Search term inspection | Which ASINs shoppers click for a specific term. |
| Competitor ASIN review | Which terms send clicks to a competitor ASIN. |
| SEO or PPC follow-up | Which terms may be worth testing or adding to listing research. |
| Competitor discovery | Which ASINs appear across many important terms. |
| Period demand review | What shoppers searched during a month or quarter. |
| Cross-checking research | Whether marketplace search terms support Product Research or Keyword Research findings. |
What It Returns
| Result area | What Claude can summarize |
|---|---|
| Top search terms | Top search terms for a selected marketplace and period. |
| Frequency/rank context | Search frequency or rank-style context when available. |
| Clicked ASINs | ASINs associated with search terms. |
| Clicked-ASIN terms | Search terms associated with a clicked ASIN. |
| Opportunity candidates | Rank opportunity candidates. |
| Pagination | Pagination cursor for deeper result sets. |
| Report context | Reporting period and marketplace context. |
The exact fields depend on Brand Analytics availability and synced Launch Fast data.
Actions
| Action | Use when | Required inputs | Optional inputs |
|---|---|---|---|
summary | You want a broad overview of top terms and clicked ASINs for a marketplace period. | marketplace_id | report_period, date_from, date_to, limit, cursor, seller_id, connection_id |
top_terms | You want the highest-ranking or most important terms in the selected marketplace period. | marketplace_id | report_period, date_from, date_to, limit, cursor, seller_id, connection_id |
term_detail | You want clicked-ASIN context for one search term. | marketplace_id, search_term | report_period, date_from, date_to, limit, cursor, seller_id, connection_id |
clicked_asins | You want to see which search terms led shoppers to one clicked ASIN. | marketplace_id, clicked_asin | report_period, date_from, date_to, limit, cursor, seller_id, connection_id |
rank_opportunities | You want terms that may be worth investigating for ranking, SEO, or PPC opportunity. | marketplace_id | report_period, date_from, date_to, limit, cursor, seller_id, connection_id |
Inputs
| Input | Required | Notes |
|---|---|---|
marketplace_id | Yes | Amazon marketplace ID. Example: ATVPDKIKX0DER for the US marketplace. |
search_term | Required for term_detail | Search term to inspect. |
clicked_asin | Required for clicked_asins | ASIN that shoppers clicked after searching. |
seller_id | No | Optional seller account filter used for account entitlement/context. |
connection_id | No | Optional Launch Fast Amazon connection filter used for account entitlement/context. |
report_period | No | MONTH or QUARTER. Defaults may depend on available data. |
date_from | No | Inclusive start date in YYYY-MM-DD format. |
date_to | No | Inclusive end date in YYYY-MM-DD format. |
limit | No | Maximum rows to include. Supports 1-100. |
cursor | No | Opaque pagination cursor for loading more rows on supported actions. |
Example Prompts
Marketplace summary:
Show Brand Analytics search terms for stainless organizer from April 20 to April 26, 2026.Top terms:
Show the top Brand Analytics search terms in the US marketplace for the last month.Term detail:
For marketplace ATVPDKIKX0DER, inspect the search term "silicone spatula set" and show clicked ASINs.Clicked ASIN analysis:
Show which Brand Analytics search terms led shoppers to clicked ASIN B089FBYT3W.Rank opportunity review:
Find Brand Search Terms rank opportunities in the US marketplace for kitchen organizers.Competitor discovery:
Find ASINs that appear repeatedly across top search terms for silicone cooking utensils.PPC follow-up:
Find marketplace search terms that may be worth testing in Sponsored Products campaigns.How To Read The Results
Read this report as marketplace search intelligence, not a direct sales report.
| Signal type | Look for |
|---|---|
| Positive signals | Relevant terms with strong marketplace demand, clicked ASINs similar to your product, repeated competitor ASINs across important terms, terms that align with your product's use case and positioning, overlap with Keyword Research or Ads Search Term Performance, or clicked-ASIN patterns that reveal shopper expectations. |
| Risk or caution signals | High-demand terms dominated by unrelated products, terms too broad for your product, clicked ASINs from major brands or very high-review competitors, terms that look relevant but lead to a different product type, marketplace data that does not match your actual ASIN performance, or older periods that may not reflect current demand. |
Common Analysis Patterns
Use Claude to turn marketplace search terms into decisions.
| Pattern | Ask Claude to identify |
|---|---|
| Competitor discovery | Which ASINs appear most often across important terms. |
| SEO planning | Which search phrases should influence listing copy. |
| PPC ideas | Which terms are worth testing in Sponsored Products. |
| Product positioning | Which product features or use cases show up in search language. |
| Opportunity scan | Which terms have demand but weaker clicked-ASIN concentration. |
| Market validation | Whether marketplace search terms support a product idea. |
| Cross-check | How these terms compare with Keyword Research and Ads Search Term data. |
Suggested Workflow
Start Broad
Run summary or top_terms for the marketplace and period.
Inspect Relevant Terms
Use term_detail for specific terms that look relevant.
Review Competitors
Use clicked_asins to inspect competitor ASINs that repeatedly receive clicks.
Find Opportunity Terms
Use rank_opportunities to identify terms worth deeper research.
Validate The Market
Follow up with Product Research for broader market validation.
Add ASIN-Level Context
Follow up with Keyword Research for ASIN-level rank and CPC context.
Compare Paid Search
Follow up with Ads Search Term Performance to compare marketplace search behavior with your paid search performance.
Common Empty Result Causes
Empty or thin results may mean no matching synced rows were found.
| Cause | Recovery |
|---|---|
| Seller Central/SP-API is not connected. | Connect Seller Central/SP-API in Settings -> Authentication. |
| Connected account lacks Brand Analytics access. | Confirm the account has access to Brand Analytics data. |
marketplace_id is missing or incorrect. | Use a valid marketplace ID such as ATVPDKIKX0DER for the US marketplace. |
| Selected period has no matching data. | Try a broader date range or a different report_period. |
search_term or clicked_asin has no matching rows. | Remove the term or ASIN filter and start from summary or top_terms. |
| Date range is outside available synced data. | Try a more recent or broader date range. |
| Cursor is expired or invalid. | Restart the query without the cursor. |
Try this recovery prompt:
Try Brand Search Terms again for marketplace ATVPDKIKX0DER with report_period MONTH, a broader date range, and no search term or clicked ASIN filter.Safety Notes
Brand Search Terms Intelligence is read-only.
| It can inspect | It does not change |
|---|---|
| Synced marketplace-period Brand Analytics search terms, clicked ASINs, rank opportunity candidates, and pagination context. | Listings, keywords, Brand Analytics, prices, inventory, Amazon Ads campaigns, or Seller Central settings. |
Claude can recommend SEO, product research, or PPC follow-up ideas, but any account or campaign changes must be made manually outside this MCP tool.
Limits And Notes
| Area | Note |
|---|---|
| Connection | Requires a connected Amazon Seller Central/SP-API account with Brand Analytics access. |
| Rate limit | Amazon SP-API reporting tools allow 120 reads/min per user. |
| Marketplace | marketplace_id is required for this tool. |
| Scope | This is marketplace-period intelligence, not always seller-owned account analytics. |
| Data availability | Results depend on Brand Analytics data synced into Launch Fast. |
| Report period | report_period supports MONTH and QUARTER. |
| Date format | Dates should use YYYY-MM-DD. |
| Pagination | Use cursor only for continuing a paginated result set. |