Targeting Performance
Analyze keyword and product target performance from Claude with Launch Fast MCP.
Analyze keyword and product target performance from Claude with Launch Fast MCP.
Amazon Ads Targeting Performance helps Claude inspect how Sponsored Products keywords, match types, and targeting expressions perform across campaigns. It focuses on the targeting layer of Amazon Ads: the keywords and product/category targets that decide when ads can show.
Use this report to find targets that produce spend, clicks, orders, sales, ACOS, and ROAS. It also identifies bids, budgets, match types, and campaigns to review.
In Launch Fast, go to Settings -> Authentication. Connect Amazon Ads. Wait for Sponsored Products target data to sync. Then use this report.
What This Report Shows
Amazon Ads Targeting Performance is a target-level Sponsored Products report.
| Question | What the report can show |
|---|---|
| Which keywords or targets spend the most? | Targets ranked by spend. |
| Which targets generate ad sales? | Targets with attributed orders and sales. |
| Which targets have weak efficiency? | Targets with high ACOS or weak ROAS. |
| Which match types perform best? | Broad, phrase, accurate, and product/category target comparison. |
| Which targets get clicks but few orders? | Target-level conversion or relevance problems. |
| Which campaigns spend on a target? | Campaign breakdown for one keyword or targeting expression. |
| Which targets must I review? | Targets for which you must review bids, negatives, match types, or structure. |
Product Performance shows advertised products. Campaign Performance shows campaign results. Search Term Performance shows shopper queries. Targeting Performance shows bid keywords and targeting rules.
How To Use This Report
Use this report to evaluate the targets you control.
| Pattern | Common interpretation |
|---|---|
| High spend and strong sales | The target can be worth defending, depending on ACOS, margin, and strategy. |
| High spend and weak sales | Review the bid, negative matches, match type, and listing. |
| High clicks and low orders | Shopper intent can be weak, the target can be too broad, or the product page cannot convert. |
| Strong ROAS and low spend | The target can have scaling room. |
| Broad target converting | The search terms behind it can be worth harvesting into exact match. |
| Exact-match target wastes spend | Review the bid, relation to the product, and product fit. |
Do not judge a target from ACOS alone. Launch campaigns, ranking campaigns, defense campaigns, and mature profit campaigns can have different acceptable ACOS levels.
Tool Details
| Field | Value |
|---|---|
| MCP tool | amazon_ads_targeting_performance_lookup |
| App UI | ui://launchfast/amazon-ads-targeting-performance |
| Behavior | Read-only |
| Amazon account required | Yes. Amazon Ads connection |
| Best for | Keyword performance, product target performance, match type review, bid review, target-level waste scans |
When To Use It
| Use case | What it helps you answer |
|---|---|
| Target spend review | Which targets spend the most. |
| Efficiency comparison | How keywords or targets compare by ACOS, ROAS, clicks, impressions, orders, or sales. |
| Waste scan | Which targets have spend but weak sales. |
| Target deep dive | How one keyword, keyword ID, or targeting expression performed. |
| Match type review | How performance differs by match type or keyword type. |
| Campaign mix review | Which campaigns contain a target. |
| Manual optimization triage | Which targets deserve bid, budget, negative, or campaign structure review. |
What It Returns
| Result area | What Claude can summarize |
|---|---|
| Targeting summary | Overall targeting summary. |
| Daily series | Daily spend, sales, click, and order series. |
| Top targets | Top keyword or product targets. |
| Target metrics | Target-level spend, sales, ACOS, ROAS, clicks, impressions, and orders. |
| Campaign breakdown | Campaign breakdown for a selected target. |
| Target context | Match type, keyword type, or targeting expression context. |
| Report context | Account, profile, marketplace, and date range context. |
The accurate fields depend on synced Amazon Ads reporting data and filters used.
Actions
| Action | Use when | Required inputs | Optional inputs |
|---|---|---|---|
summary | You want an overall targeting summary with daily series, top targets, and top campaigns. | None | date_from, date_to, connection_id, account_id, profile_id, marketplace_code, campaign_id, keyword_type, match_type, sort_by, limit |
top_targets | You want a ranked keyword/target leaderboard. | None | date_from, date_to, connection_id, account_id, profile_id, marketplace_code, campaign_id, keyword_type, match_type, sort_by, limit |
target_detail | You want detailed performance for one keyword or target. | keyword_id, keyword_text, or targeting | date_from, date_to, connection_id, account_id, profile_id, marketplace_code, campaign_id, keyword_type, match_type, limit |
campaign_breakdown | You want to see which campaigns drove performance for one keyword or target. | keyword_id, keyword_text, or targeting | date_from, date_to, connection_id, account_id, profile_id, marketplace_code, campaign_id, keyword_type, match_type, limit |
Inputs
| Input | Required | Notes |
|---|---|---|
date_from | No | Inclusive start date in YYYY-MM-DD format. Defaults to a recent window if omitted. |
date_to | No | Inclusive end date in YYYY-MM-DD format. Defaults to today if omitted. |
connection_id | No | Optional Launch Fast Amazon Ads connection filter. |
account_id | No | Optional Amazon Ads account filter. |
profile_id | No | Optional Amazon Ads profile filter. Useful when multiple profiles are connected. |
marketplace_code | No | Optional marketplace or profile code filter. |
campaign_id | No | Optional campaign filter. |
keyword_id | Required for target_detail or campaign_breakdown unless keyword_text or targeting is provided | Amazon Ads keyword identifier. |
keyword_text | Required for target_detail or campaign_breakdown unless keyword_id or targeting is provided | Keyword text to inspect. |
targeting | Required for target_detail or campaign_breakdown unless keyword_id or keyword_text is provided | Targeting expression, frequently used for product/category targeting. |
keyword_type | No | Optional keyword type filter, such as BROAD, PHRASE, EXACT, or TARGETING_EXPRESSION. |
match_type | No | Optional match type filter. |
sort_by | No | Sort metric for top_targets. Supports spend, sales_7d, roas_7d, acos_7d, clicks, impressions, and orders_7d. Defaults to spend. |
limit | No | Maximum rows to include. Supports 1-100. |
Example Prompts
exact-match target review:
Show top exact-match targets by spend and ACOS.Top targets by spend:
Show my top Sponsored Products targets by spend for the last 30 days.Wasted target scan:
Find keywords or targets with spend but no sales over the last 30 days.ROAS winners:
Show targets with the strongest ROAS and meaningful order volume.Target detail:
Analyze targeting performance for the keyword "silicone spatula set" over the last 30 days.Campaign breakdown:
Show which campaigns spend on the keyword "silicone spatula set." Compare ACOS by campaign.Match type comparison:
Compare Broad Match, Phrase Match, Exact Match, and product targeting performance for the last 30 days.Manual optimization review:
Which targets must I manually review for bid reductions, budget changes, or negative keywords?How To Read The Results
Read this report as target-level ad performance.
| Signal type | Look for |
|---|---|
| Positive signals | Look for strong sales and acceptable ACOS. Find high ROAS with sufficient order volume. Find exact-match targets that convert consistently. Find product targets with profitable sales. |
| Risk or opportunity signals | Find high spend with weak sales. Find many clicks with few orders. Find broad targets that spend too widely. Find exact-match targets with poor conversion. Find unrelated product targets. |
Common Analysis Patterns
Use Claude to turn targeting rows into decisions.
| Pattern | Ask Claude to identify |
|---|---|
| Waste scan | Which targets spent money without enough sales. |
| Bid review | Which targets must have lower bids. |
| Scale candidates | Which targets have strong ROAS and order volume. |
| Match type review | How broad, phrase, accurate, and product targets compare. |
| Harvesting | Which broad or phrase targets might contain terms worth accurate matching. |
| Campaign structure | If the same targets are spread inefficiently across campaigns. |
| Negative keyword review | Which targets suggest irrelevant shopper intent. |
Suggested Workflow
Start With Summary
Run summary for broad targeting performance.
Find Spend Concentration
Use top_targets sorted by spend to find where budget goes.
Compare Targeting Strategies
Use filters like keyword_type or match_type to compare targeting strategies.
Inspect One Target
Use target_detail for one important keyword or target.
Review Campaign Mix
Use campaign_breakdown to see how the target performs across campaigns.
Inspect Shopper Queries
Follow up with Search Term Performance to see what shoppers actually typed.
Connect Product Impact
Follow up with Product Performance to see which products are affected, then use Ads Diagnostics for broader waste or harvest scans.
Common Empty Result Causes
Empty or thin results can mean no matching synced rows were found.
| Cause | Recovery |
|---|---|
| Amazon Ads is not connected. | Connect Amazon Ads in Settings -> Authentication. |
| Sponsored Products targeting reports have not synced yet. | Wait for reporting sync to finish. |
| Selected date range has no matching ads data. | Try a broader or more recent date range. |
| Keyword text does not match exactly. | Search top_targets first, then use the matching target. |
keyword_id or targeting expression does not exist in the window. | Broaden the date range or remove the accurate target filter. |
| Campaign, profile, account, connection, or marketplace filters are too narrow. | Remove account and campaign filters. |
keyword_type or match_type excludes rows. | Remove keyword type and match type filters. |
Try this recovery prompt:
Try Amazon Ads Targeting Performance again for the last 30 days and remove keyword, target, campaign, account, profile, marketplace, match type, and connection filters.For one keyword:
Search top_targets for the keyword text first, then use target_detail on the matching target.Safety Notes
Amazon Ads Targeting Performance is read-only.
| It can inspect | It does not change |
|---|---|
| Synced Sponsored Products keyword, match type, target, campaign, profile, marketplace, and date-range reporting. | Bids, keywords, targets, negative keywords, match types, campaigns, campaign status, budgets, or Amazon Ads account settings. |
Claude can recommend manual ad optimization ideas. All Amazon Ads changes must be made outside this MCP tool.
Limits And Notes
| Area | Note |
|---|---|
| Connection | Requires a connected Amazon Ads account. |
| Rate limit | Amazon Ads reporting tools allow 120 reads/min for each user. |
| Data availability | Results depend on Sponsored Products targeting data synced into Launch Fast. |
| Date format | Dates must use YYYY-MM-DD. |
| Sorting | sort_by applies to leaderboard-style views such as top_targets. |
| Result size | Use limit to keep large target lists concise. |
| Interpretation | Targeting performance must be interpreted alongside Search Term Performance, Product Performance, and campaign strategy. |