How Launch Fast Works
Understand the data, logic, and workflows behind Launch Fast's insights.
The Launch Fast Workflow
Launch Fast supports each stage of your product journey with a three-phase workflow that successful sellers follow:
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Research — Use Market Research to scan markets, analyze competition, identify keyword gaps, and validate demand before committing capital.
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Launch — Compare suppliers in Supplier Research, calculate margins with the Profit Calculator, and plan keywords with PPC Research.
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Manage — Use Rank Tracker to monitor keyword rankings and competitor movement, then refine listings and campaigns from real performance data.
Launch Fast follows this progression and keeps the necessary information in one place. Each feature reduces uncertainty and gives information for quick decisions.
Our Philosophy
Launch Fast is all about speed, clarity, and focus. Our goal is to help sellers kill bad ideas quickly and focus on the opportunities that matter most.
All Launch Fast insights are modeled estimates. Use them to find strong markets, avoid weak markets, and focus your time. Validate ideas with Launch Fast. Then do more checks before you make a sourcing or launch decision.
The Foundation
Launch Fast draws from multiple trusted sources to build a clear, complete market view:
- Amazon Marketplace Data — product listings, prices, ratings, and category rankings
- Search & Advertising Trends — keyword volumes, competition levels, and CPC estimates
- Supplier & Sourcing Signals — manufacturer details and quality indicators from verified directories
- Historical Insights — long-term pricing, ranking, and review trends for context
Launch Fast keeps your data fresh with regular updates. Each decision is backed by the latest market intelligence.
The Process
Collect
Launch Fast aggregates marketplace and third-party data from across the Amazon ecosystem, including:
- Product Listings
- Pricing History
- Keyword Search Volumes
- Advertising Costs
- Supplier Directories
- Competitive Positioning
Data is gathered from trusted sources and updated continuously to ensure you work with current market conditions.
Normalize
Raw data has different formats and units. Launch Fast cleans and standardizes this data. It removes outliers, fills gaps, and aligns metrics. You can then accurately compare products, markets, and opportunities.
Grade
Launch Fast gives each market a Grade from F1 to A10. The letter evaluates demand, estimated profit, competition, and stability. The Launch Fast algorithm gives the number. The letter uses three ranges for each metric:
All four stats meet targets. A-grades must have each stat Ideal + 8 verified listings.
Healthy markets with stats to watch. A Good-range stat caps the market at B grade.
Stats outside our playbook. Each Bad stat drops grade one letter (1=C, 2=D, 3+=F).
The 4 stats we evaluate:
Price bands that leave room for profit.
% of sellers with under 500 reviews.
Enough demand without too much competition.
Affordable clicks keep launches profitable.
Visualize
You get clear insights through interactive dashboards and purpose-built tools. Launch Fast translates complex data into simple metrics, visual trends, and actionable recommendations so you can make decisions in seconds rather than hours.
