Analyze Markets
Discover profitable Amazon markets, compare products, and validate opportunities with clear, interactive insights.
LaunchFast's Analyze Markets feature is where product ideas turn into data-backed decisions. Search by keyword or ASINs, select only relevant listings, and generate a complete view of demand, competition, pricing, reviews, and ad costs.
Overview
Analyze Markets moves you through the early research stages quickly and clearly:
- Analyze Markets — Enter a keyword or ASINs and pick the listings that best represent the market.
- Deep Dive — Validate the market with interactive charts and 30/90-day trends.
- Market Research table — Save, filter, export, and manage all your markets.
The LaunchFast Grade
LaunchFast assigns each market a proprietary grade from A10 (excellent) to F1 (poor). The grade blends dozens of weighted signals, including:
- Demand Strength: search volume, revenue levels, velocity, and trend momentum
- Competition Balance: top-3 market share, number of strong incumbents, review thresholds
- Profit Signals: average price bands, margin potential, CPC feasibility
- Resilience Indicators: variability/seasonality, presence of fast-rising newcomers, category dynamics
Why it matters
A strong grade highlights markets with real demand, manageable competition, healthy price bands, and ad costs you can actually afford — the sweet spot for new listings.
How to Analyze Markets
Follow this complete workflow to research markets and compare products:
Begin Your Research
On the LaunchFast dashboard, click "Analyze Markets" in the left sidebar, or press ⌘K to open the research tool.
Enter Your Search
Choose your input type:
-
For keyword search: Enter a product keyword or niche like "yoga mat".
-
For ASIN search: Paste 2–10 ASINs to analyze specific products directly. ASIN searches skip the selection step and jump straight to analysis.
Preview & Select Products
LaunchFast fetches the top 30 Amazon products for your keyword.
- Select exactly 15 high-relevance listings individually OR
- Click on Select First 15 to automatically select the first 15 products listed.
View Market Results
Click Analyze, this step may take a few minutes. Once completed, LaunchFast compiles a unified market view with these key indicators:
- Market Grade (A10–F1)
- Total Sales
- Average Price
- Search Volume
- CPC (Cost Per Click)
- Market Share
- New vs Established Listings
The Top Sellers dropdown lists the top 3 performing listings.
The New Sellers dropdown lists the newest listings.
Save Research
Click on Save Research to add the market to your Market Research table and automatically jump into the Deep Dive for detailed validation.
Click on Start Over to discard the report and return to the beginning.
Market Deep Dive
The Market Deep Dive helps you validate whether a market is truly worth entering using interactive, time-based analysis. To access a Market Deep Dive:
- Automatically open after clicking "Save Research" on an analysis
- Select any saved market in your Market Research table and click on "Deep Dive"
Market Metrics at a Glance
When viewing Deep Dive, these three summary metrics provide a quick market health check:
- Market Revenue — Total sales revenue across all products for the selected period.
- Average Price — Median price across products.
- Top 3 Market Share — Percentage of revenue controlled by the top three products.
The Four Key Checks
Is the market big enough?
Look for $50K+ per month with steady or growing demand; avoid declining or highly volatile markets unless planned for seasonality.
Will you make profit?
Identify where revenue concentrates; the $25–$150 band often balances margin and buyer intent.
Can you compete?
If only products with 5,000+ reviews sell, entry is harder. Look for markets where <500 reviews can still perform.
Can you afford ads?
Favor high-volume keywords clustering in the $0.50–$1.50 CPC range for more efficient ad spend.
Key Metrics & Insights
All Deep Dive charts include hover tooltips and auto-updating visuals when you change selections.
Revenue Over Time
This chart tracks daily sales across the market so you can spot steady growth, identify seasonal peaks, and time launches. It also breaks out Top Seller Market Share to show which products command the most revenue and a Market Share Distribution across ranks 1–3, 4–10, and the long tail.
Revenue by Price Range
This view reveals which price brackets generate the most revenue, helping you position your offer in proven buyer zones. It highlights Price Segmentation across budget, mid-range, and premium tiers to show where demand concentrates relative to competition.
Revenue by Review Count
This chart illustrates how review volume correlates with sales, helping you gauge the minimum review threshold needed to compete. It visualizes Review Segmentation across tiers so you can see where sales cluster and how steep the social-proof curve looks in your market.
Search Volume by CPC
This view groups total search demand by advertising-cost brackets, helping you balance visibility potential against PPC feasibility. It surfaces Top Converting Keywords and estimates cost-per-sale using the Average Clicks to Sale × Avg CPC relationship.
Product-Level Comparisons
Product information is broken down by Brand, Price, Monthly Revenue ($), Sales (Units), BSR (Best Seller Rank), Reviews, and a Sales Trend chart.
Use the checkboxes next to product names to select products for detailed analysis:
- Select 1 product to view detailed individual stats and performance metrics
- Select 2–3 products to compare them side-by-side across all metrics
All charts update automatically based on your product selections, giving you dynamic insights as you explore different combinations.
Managing Saved Markets
After analyzing a market, product details and performance metrics will appear on the Market Research table. Click the arrow on any row to expand a market and see metrics for individual products.
Each market (and product once expanded) will have the following performance data available to view:
| Column | What It Means |
|---|---|
| Market Keyword | The main keyword used by customers (click the arrow to view all competing products) |
| Grade | Overall rating showing how good this market is for selling. A10 is the best (high demand, good margins, manageable competition) while F1 means it faces serious challenges. |
| Average Price | Median price across the market. Higher prices can mean better profit margins but may reduce the number of customers willing to buy. |
| Total Market Sales | Combined monthly sales from all products |
| Monthly Average Revenue | Total money products in this market bring in each month before costs are deducted. Shows how much customers are spending. |
| Cost Per Click (CPC) | Average advertising cost per click for this keyword. Higher costs indicate more competition in a market, while lower CPC signals cheaper potential traffic to your listing. |
| Monthly Search Volume | Total monthly searches for the keyword on Amazon (indicates customer demand) |
| Average Rating | Average star rating from customer reviews. Below 4.0 might indicate quality issues, while above 4.5 shows customers are very satisfied. |
| Product Category | The Amazon category where products are listed. Different categories have different fees and competition levels, which affects profitability. |
| Profit Per Unit | Estimated net profit after deducting all costs. This calculation uses standard cost assumptions and may differ from actual profits. |
| Cost of Goods (COGS) | Cost to purchase or produce a product. Estimated at ~30% of sale price (before receiving actual supplier quotes). |
| FBA Fulfillment Fees | What Amazon charges to store, pack, and ship each product for you. Typically ~15%, higher for bulky items. |
| Research Date | When this market analysis was last checked and updated. |
Additional Actions
Filtering options:
- Filter by individual columns — Show data based on your preferences
- Filter markets — Apply min & max filters on: Grade, Monthly Revenue, Profit per Unit, Reviews, CPC, or Rating
Actions Menu:
- Deep Dive — Select a market and click Deep Dive in the top bar to view detailed analysis
- Add Products — Expand your saved market with related keywords or specific ASINs
- Find Suppliers — Open Supplier Hub with market info pre-filled and auto-run
- Generate Report (PDF) — Launch the Market Report feature for this saved market
- Export CSV — Save the table data as a CSV (supports single or multi-select export)
- Delete — Remove any saved market that's no longer needed
Frequently Asked Questions
Pro tip: Start by analyzing 3-5 different markets in categories you're interested in. This helps you recognize patterns and builds confidence in identifying winning opportunities.
Next Steps
Ready to analyze markets? Here's what to do next:
Explore Product Explorer
Dive deeper into individual products and compare specific listings
Generate Market Reports
Create professional PDF reports to share your research with your team
Find Suppliers
Source products based on your market research findings
How is this guide?