Market Reports
Generate and manage comprehensive market analysis reports.
Overview
Market Reports builds on the market research you conduct in Analyze Markets. Once you've saved a market analysis, you can generate detailed reports that consolidate all market data, product performance, and financial metrics into a single, comprehensive view.
Use Market Reports to:
- Generate comprehensive reports from any saved market
- Review all market data, unit economics, and competitive insights in one consolidated view
- Save reports to a centralized table with snapshot metrics for easy reference
- Share insights by downloading reports as PDFs
How to Use Market Reports
Follow this complete workflow to generate and manage your market reports:
Access Market Reports
Click "Market Reports" in the left sidebar of the dashboard.
Prerequisite: You must have at least one saved market from Analyze Markets before you can generate reports.
Select a Market
Click the market selector dropdown at the top of the page. Search by keyword or select a saved market.
Generate Report
After selecting a market, click the "Generate Report" button.
The generation process takes a few seconds. When complete, the report automatically opens in a new tab and is simultaneously saved to your Market Reports table for future access.
View Saved Reports
All generated reports appear in the Market Reports table. Each row displays a snapshot of key metrics:
- Market Keyword
- LaunchFast Grade
- Avg Price
- Total Sales
- Average Rating
- Total Reviews
- Number of Products
- Number of New Sellers
- Report Created Date
For detailed metric definitions, see the Managing Saved Markets section in Analyze Markets.
Manage Your Reports
Select a report and then use the "Actions" dropdown menu to:
- Open Report — View the full report in a new tab
- Regenerate — Refresh the report with the latest market data
- Download PDF — Export the report as a PDF
- Delete — Permanently remove the report from your saved reports
Understanding the Market Report
Overview
The Overview section provides a high-level market summary including: Market Grade, Opportunity Score, Total Monthly Revenue, and additional Market-Level Metrics.
Average Unit Economics
This section breaks down the financial model for a typical product in this market, showing Average Price, Cost of Goods Sold, FBA fees, and Profit Per Unit—helping you quickly assess whether products can meet your target margins.
New Sellers
The top 3 newest sellers (launched within the last 6 months) ranked by revenue. Each entry shows:
- Seller/brand name
- Monthly revenue
- Product price
- Review count and rating
This section helps you understand whether newcomers can gain traction in this market or if it's dominated by established players.
Competitive Snapshot
The main body of the report lists all products from your market analysis in an expandable table. Click any product row to reveal detailed metrics organized into three categories:
- Performance Metrics — Revenue, sales, BSR, category rank, and listing age
- Costs & Profit — Price, COGS, FBA fees, profit per unit, and variants
- Reviews & Ratings — Customer ratings and review counts
For detailed definitions of these metrics, see Understanding Product Metrics in Product Explorer.
Market Reports works best in conjunction with Analyze Markets, Deep Dive, and Product Explorer.
Best Practices & Tips
Organizational Strategies:
- Refresh reports before important meetings, sourcing decisions, or launch planning to capture the latest market data
- Keep reports for markets you're actively monitoring; delete outdated reports to maintain a clean workspace
Workflow Integration:
- Generate reports after completing Deep Dive validation to capture your final market assessment
- Use reports as reference documentation when negotiating with suppliers or planning inventory
- Compare markets using the table view to identify which opportunities deserve deeper attention
Frequently Asked Questions
Next Steps
Ready to generate your first report? Here's what to do next:
Explore Product Explorer
Browse and filter individual products from your analyzed markets
Calculate Profitability
Model costs and margins to validate your product ideas before sourcing
Find Suppliers
Source products based on your validated market research
Track Performance
Monitor keyword rankings and market changes over time
How is this guide?