Using the Extension

How the Extension Works

When you search for a product on Amazon, the extension automatically enriches your results with market intelligence:

1. Instant insights — Product cards display pricing, ratings, and review counts as soon as the page loads
2. Progressive data loading — Sales estimates, profit margins, keyword trends, and supplier information populate over the next 1–2 minutes
3. Market overview — A summary card shows market-wide averages for quick opportunity assessment
4. Inline overlays — Seller Info and Sales Info cards appear inline with each product listing
5. Full dashboard — Access the complete 4-tab analytics dashboard once all enhanced data has loaded

Start evaluating products immediately using the initial metrics, then dive deeper as the enhanced data becomes available.

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Market Overview Metrics

At the top of the search results, you'll see aggregate market data to help you quickly assess market opportunity. These metrics are organized into four key areas:

Revenue Metrics

• Total revenue across the market (30-day period), average revenue per product, and comparative stats for top-performing sellers vs. new entrants. Use this to gauge overall market size and competitive landscape.

Pricing & Competition

• Average selling price and cost-per-click (CPC) for paid ads. Helps you understand profit potential and advertising costs in the market.

Product Performance

• Average ratings, review counts, Best Sellers Rank (BSR), and listing age across all products. Indicates market maturity, customer satisfaction, and competition intensity.

Search & Demand

• Search volume on Amazon and Google. Shows how many people are actively looking for products in this category and whether there's external (Google) interest you can capture.

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Product-Level Metrics

Each product in the search results displays inline metrics in Seller Info and Sales Info overlays. Use these to identify promising products without opening individual listings.

Seller Info

• Search Position — Where the product ranks in search results (1-48+)
• Review Count — Total number of customer reviews
• BSR (Best Sellers Rank) — Product's rank in its category; lower numbers indicate higher sales velocity
• Seller Type — FBA (Fulfilled by Amazon) or FBM (Fulfilled by Merchant)
• Listing Age — How long the product has been listed on Amazon

Sales Info

• Daily Units / Monthly Units — Estimated units sold per day and month
• Daily Rev / Monthly Rev — Estimated revenue per day and month
• Profit Per Unit — Estimated profit margin per sale after Amazon fees and estimated COGS
• Sales Trend — Visual indicator (up/down arrows) showing sales trajectory over time
• Physical Dimensions & Weight — Product size and shipping weight

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Dashboard View

Click the "Dashboard" button to open a modal with 4 tabs for comprehensive market analysis:

Products Tab

Complete product list with detailed metrics for every product in the search results. Use this to:

• Compare products side-by-side across all metrics
• Sort by revenue, profit, BSR, or any other column to identify top performers
• Export data for offline analysis

Keywords Tab

Keyword research data revealing what customers are actually searching for.

• PPC Campaign Planning — Use Search Volume, CPC, and Bid Range to plan ad budgets
• SEO Optimization — Identify high-traffic, low-competition keywords with Title Density and Top Click %
• Niche Discovery — Find related keywords with strong Purchase Rate but lower competition

How to Use: Sort by Purchase Rate to find high-intent keywords, or by Supply/Demand Ratio to find underserved search terms.

Google SEO Tab

Google search data for related keywords—useful for content marketing and driving external traffic to Amazon listings.

How to Use: Identify keywords with strong Google search volume to create blog content, YouTube videos, or social media posts that drive traffic to your Amazon listings.

Suppliers Tab

Potential suppliers for products in the market, sourced from wholesale platforms.

• Identify manufacturers for private label opportunities
• Compare pricing and MOQ (Minimum Order Quantity) across suppliers
• Vet suppliers by reviews, ratings, and Gold Supplier status

How to Use: Sort by Rating or Gold Years to find established suppliers. Cross-reference MOQ with your budget and Monthly Units from Products tab to ensure viable order quantities.

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Customization, Export & Bulk Operations

Hide or Show Columns

In the Dashboard, you can show or hide columns to focus on metrics that matter to you:

1. Open the Dashboard
2. Click the grid icon (⊞) in the top-right corner of the modal
3. Toggle checkboxes to show/hide specific columns
4. Your preferences are saved automatically

Available on all tabs: Products, Keywords, Google SEO, and Suppliers.

Export CSV:

1. Open the Dashboard
2. Click the export icon (↓) in the top-right corner
3. Downloads current tab data as CSV file for use in Excel, Google Sheets, or your analysis tools

Copy ASINs (Products tab only):

1. Select products by clicking checkboxes in the first column
2. Click "Copy ASINs" button in the modal footer
3. Paste into other research tools for further analysis

Sorting & Filtering:

• Click any column header to sort ascending/descending
• Use sort to quickly identify top performers (highest revenue, best BSR, highest profit margin)

Tips for Effective Use

• Use Best Sellers pages for trend discovery — Search results show what's being searched, but Best Sellers pages show what's actually selling. Run the extension on both to compare intent vs. reality.

• Sort Keywords tab by Purchase Rate — High search volume with low purchase rate = browsing traffic. Focus on keywords where searchers actually buy.

• Cross-reference Suppliers tab with Alibaba directly — Use the extension to identify product opportunities, then verify supplier pricing and MOQ independently to catch better deals.

• Compare the same keyword across multiple marketplaces — Search "yoga mat" on .com, .co.uk, and .de to find less saturated international markets for the same product.

Frequently Asked Questions